That's not to say they are difficult cameras to use, but whenever something new comes out, there's going to be a learning curve. This is about more than just menus and feature sets, this is about understanding a particular camera and how it fits into not only your workflow, but also how it stacks up against other cameras in general.
That's why a few years ago Sony came up with the DMPC (Digital Motion Picture Center) in Culver City, CA on the Sony Pictures lot (they've also got a similar spot at Pinewood Studios in the UK). This video is a bit outdated in terms of showing off the place (they've got a much better setup now), but it gives a great rundown of what the DMPC is all about:
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